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<div class="message-2CShn3 cozyMessage-1DWF9U groupStart-3Mlgv1 wrapper-30-Nkg cozy-VmLDNB zalgo-26OfGz" tabindex="-1" role="article" data-list-item-id="chat-messages___chat-messages-902518906109956106" aria-setsize="-1" aria-roledescription="Message" aria-labelledby="message-username-902518906109956106 uid_1 message-content-902518906109956106 uid_2 message-timestamp-902518906109956106" aria-describedby="">
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<div id="message-content-902518906109956106" class="markup-eYLPri messageContent-2t3eCI"><strong><span class="emojiContainer-2XKwXX" tabindex="0" role="button"><img class="emoji" draggable="false" src="https://discord.com/assets/893165570015b53aad1a6999d13ea7d8.svg" alt="🔸" aria-label="🔸" data-type="emoji" data-name=":small_orange_diamond:" /></span> What is Auroboros?</strong>
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<blockquote>Auroboros is a visionary fashion house, native to the metaverse by merging science and technology to create physical couture and digital-only ready-to-wear. Founded by Alissa Aulbekova and Paula Sello, Auroboros stands for innovation, sustainability and immersive design.</blockquote>
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<strong><span class="emojiContainer-2XKwXX" tabindex="0" role="button"><img class="emoji" draggable="false" src="https://discord.com/assets/893165570015b53aad1a6999d13ea7d8.svg" alt="🔸" aria-label="🔸" data-type="emoji" data-name=":small_orange_diamond:" /></span> How did the &lsquo;Auroboros&rsquo; name come about?</strong>
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<blockquote>Our brand name derives from the ancient alchemical symbol of the Ouroboros. The symbol depicts a snake devouring its own tail, representing a continuous cycle of rebirthing and reinvention, a concept which aligns with our ethos. By adding 'AU', &lsquo;AUROBOROS&rsquo; is created. This element interlinks the founders' names, whilst also representing the chemical property of gold. The alchemists&rsquo; end goal was to turn any material into gold, reflecting the metaphorical driving force behind AUROBOROS.</blockquote>
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<strong><span class="emojiContainer-2XKwXX" tabindex="0" role="button"><img class="emoji" draggable="false" src="https://discord.com/assets/893165570015b53aad1a6999d13ea7d8.svg" alt="🔸" aria-label="🔸" data-type="emoji" data-name=":small_orange_diamond:" /></span> How does Auroboros Digital Ready-To-Wear work?</strong>
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<blockquote>Auroboros digital ready-to-wear collection presents a perfect solution against many fashion industry downfalls; allowing one to create without physical limitations and producing 97% less material waste than physical clothing production. With each piece individually digitally manipulated onto the wearer, digital clothing is truly all body and gender inclusive. Purchase the collection here: <a class="anchor-1MIwyf anchorUnderlineOnHover-2qPutX" tabindex="0" title="https://www.auroboros.co.uk/" role="button" href="https://www.auroboros.co.uk/" target="_blank" rel="noreferrer noopener">https://www.auroboros.co.uk/</a> How to wear our digital ready-to-wear: <a class="anchor-1MIwyf anchorUnderlineOnHover-2qPutX" tabindex="0" title="https://www.auroboros.co.uk/how-to" role="button" href="https://www.auroboros.co.uk/how-to" target="_blank" rel="noreferrer noopener">https://www.auroboros.co.uk/how-to</a></blockquote>
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<span class="timestamp-p1Df1m"><time datetime="2021-10-26T11:30:56.555Z" aria-label="Edited October 26, 2021 7:30 AM"><span class="edited-1v5nT8">(edited)</span></time></span></div>
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Welcome to Auroboros, the first luxury fashion house native to the metaverse. 👽✨

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